hands-on, real-world marketing,reaching your customers in their daily lives...

Case Studies

We developed and now utilize a unique and proprietary multi-media strategy to take advantage of the purchase cycle and behaviors of automotive consumers for New York State’s largest auto dealer group, and have assisted in increasing total sales and market share in new and used vehicles since 2004.

We have partnered with the one of the country’s first sleep apnea equipment retailers since their start up in 2007, and with an award winning traditional media campaign and hundreds of unique apnea-related promotional events and elements have seen them grow from a single location in one market to multiple locations in markets throughout the Northeastern United States.

We created a campaign to successfully launch the “Welcome Home” program, Western New York’s first person-centered senior care initiative, and we continue to run a multi-tiered marketing program that helps to keep their continuum of long term senior care facilities at capacity (or with waiting lists).

When The Mentholatum® Company needed to reach an entirely new market of young, hip consumers for their Rohto® Cooling Eye Drops, we literally took the product to the streets, with a brand activation program that included sampling to over 500,000 college-aged adults on a hand-to-hand basis at spring break destinations, clubs and college campuses across the U.S. The campaign included sampling from a custom-designed oxygen bars on the beaches, roving brand ambassadors, a Rohto vehicle, mobile billboards, and radio advertising. In a flat category, Rohto® Eye Drops consistently post double digit sales growth each year.

In spite of a sometimes difficult economic environment, Lake Shore Savings Bank continues its history of stable and profitable operation. Media Pros has worked with the Bank in its expansion throughout Western New York, as it continues to open new offices and offer new financial services to consumers as well as businesses. The key to the Bank’s marketing success is its superior customer service—reflected in the use of its own staff members and customers in our advertising.